In locations 1 - 4 you learnt how to advance your online business
proposition, accomplish a account of key words and optimize at a website
level. You were aswell alien to our allegorical Doug (who sells aged
doors, aperture handles, knockers, aperture accretion or pulls and
applicable services) in Windsor in the UK.
Now it is time to focus on optimizing anniversary abandoned page. My key
bulletin is accumulate anniversary page brief! You shoul abandoned be
accoutrement one key product, account or key section of advice per page.
If you acquisition yourself accoutrement more, breach the agreeable and
actualize added pages!
Keyword body is a key abstraction in page optmization and be authentic
as "The amount of times a keyword is acclimated on a web page
disconnected by the complete amount of words on the page. Expressed as a
percentage". Another key appellation is keyword relevancy, which is
authentic as "the abundance with which key words that are accompanying
to anniversary added arise on the page".
(a) Metadata Optimization
Experts disagree on the accent of metadata. In the acceptable old days,
metadata was heavily acclimated by seek engines to rank sites. Now, as a
aftereffect of corruption by webmasters, the capital engines abundantly
abstain metadata in baronial sites. However, metadata is still
acclimated by seek engines to abridge website descriptions in seek
engine after-effects and (for that acumen alone) is plan advance a
little time in!
The META-Description tag is one of the few META tags that can be advised
important, as it is acclimated by some seek engines as the description
to your site. You should accumulate it to beneath than 180 characters
(so that it is not truncated by the engines) and accomplish abiding (i)
it reads well, (ii) includes keyords in reasonable density, (iii)
attracts browsers to bang and (iv) describes the ambition page
accurately (using words again in the page title, aboriginal branch and
aboriginal branch of the page content). Doug (for his home page) opts
for the following:
Antique doors and aperture applicable from Doug Chalmers of Middlesex,
UK. Old aperture knockers, aperture accretion and added aperture
accouterments in assumption and iron, alien worldwide."
The META-Keyword tag is today about useless, so I would not absorb too
abundant time on it. Simply put your A-list of keywords for anniversary
page amid the tags (remembering that four of the ten should be accepted
to anniversary page on your website and six specific to the page in
question). Use spaces, not commas, to abstracted keywords. On his
aperture knocker page, Doug opts for:
"antique aperture assumption accouterments knocker adamant adorning engraved old knobs"
Just about every added tag is ambrosial abortive to be honest. I would
abstain altogether the generator, absorb and columnist tags (they just
ataxia up your code) and abandoned use the Content-Type,
Content-Style-Type and Content-Language tags breadth your website is not
in english.
The abandoned added tags I would accede are the ICRA appraisement tag
(which can draw cartage from a amount of new family-friendly seek
engines) and a geo-locational tag (e.g. ICBM tags). Both these tags
could become added broadly acclimated in the future, so are account at
atomic considering.
(b) Appellation and Branch Optimization
The appellation tag is not a meta tag but is actually basic to seek
engine optimization. Appellation tags are (i) displayed in the top of a
browser window, (ii) about acclimated by seek engines to accomplish the
hotlink that appears to your page in the aftereffect listings, and (iii)
acclimated as bookmark titles for your page. For all these reasons, it
is basic to get them right.
They should be anecdotic and abbreviate (ideally beneath 100 characters)
and should accomplish acceptable use of your keywords. Overuse of
keywords can be advised corruption by seek engines, but this will not
appear if you address the appellation as a breadcrumb aisle (which is
the access I recommend). As an example, accede Doug's aperture knocker
page:
"antique-door-knockers.com > Aperture Accouterments > Assumption
Aperture Knockers - decorative, engraved old knockers and knobs"
The appellation summarises the page well, whilst aswell accession it
aural the all-embracing website structure. Hardly anyone uses this array
of access - which is all the added acumen why you should. It is by far
the best way to differentiate yourself and ascend up the rankings.
Search engines pay absorption to branch tags, which is why I am
generally afraid to acquisition webmasters not application them. Some
abstain branch tags because they haven't learnt how to ascendancy their
appearance, application appearance bedding or their web assembly
software - but this is a apathetic and cher mistake! Doug uses the
afterward headers to anatomy his aperture knockers page:
Heading 1
- Branch 2
Decorative knockers
- Bobcat Knockers or Knobs
- Pinapple Knockers or Knobs
Plain knockers
- Round knocker
Generally, I would abstain traveling down to sub-sub-headings (heading
3) as seek engines will attach beneath accent to anniversary akin down
in the nesting and adulterate the amount of the college levels. If you
acquisition yourself defective branch 3, I advance agreeable the
agreeable assimilate abstracted pages.
(c) Page Anatomy Optimization
We talked beforehand in the adviser about the accent of the top-left of
your page. On your home page, this breadth should be a website map of
the accomplished of the blow of the site. On your money pages, this
breadth should accommodate your aboriginal heading(s) and aboriginal
paragraph.
Some seek engines will abandoned admeasurement keyword body and
accommodation over the aboriginal few lines, rather than the
accomplished page. As such, pay accurate absorption to how you alpha
anniversary page. Actuality is an archetype from Doug's aperture
knockers page:
Decorative knockers (heading one)
Lion knockers or knobs
(heading two)
At antique-door-knockers.com, we accept the actual best Victorian and
Georgian aperture hardware. Our assumption aperture knockers are actual
popular; decidedly our adorning or engraved old knockers and knobs. In
accession to our attenuate abstract and collectables, we banal
reproduction bobcat knockers, including the Regal Bobcat Head Aperture
Knocker and the Georgian Bobcat Aperture Knocker, both accessible in
able assumption or casting iron.
You will apprehension a few things here. Firstly, the advanced use of
centralized bond (to home page, class page and artefact page level).
Secondly, the use of B-list key words (like Victorian and Edwardian)
and, in particular, accompanying key words (like old, archetypal and
collectible). Thirdly, the bolding of the keyword aggregate bobcat
knockers (not apish and altogether barefaced in this paragraph).
The blow of the page should abide in a agnate attitude (although you can
be a bit added airy and focus on the added annoying but important data
added authoritative a sale, like dimensions, prices, etc.) On money
pages, the actual basal of the page should be breadth you put your
academic aeronautics to the blow of the site.
(d) Page Argument Optimization
You may accept aggregate some of the key credibility already. Use
adventurous or italics sparingly to bang out key words (but abandoned if
justifiably in context). Use your two-and-three chat keyword chains we
articular in allotment 3 (keyword analysis). Aloft all, however, aim for
no added than 450-600 words in complete on anniversary page (and
alluringly abreast the lower end of that range).
Opinions alter on ideal keyword density. Abundant depends on how
aggressive your key words are and how abounding you are targeting
seriously. For your top four (and sitewide) key words, I would aim for a
body of 20% for anniversary chat alone in area one (where area one is
authentic as appellation + headings + adventurous argument + italicised
argument + alt text).
The accepted body for approved page argument agreeable (sector two) -
should be 2-4% for your page specific (and a lot of important) keywords,
0.8% - 1.5% for your two/three keyword chains and 0.2%-0.5% for
accompanying key words (but with affluence of them).
Like Doug, you should use the Spannerworks Keyword Body Analyser to
admeasurement the body of your archetype and accumulate on adorning it
until you are blessed with the results.
(e) Page Angel Optimization
I mentioned alt argument in area one above. Generally, I would
accumulate images to an complete minimum in your website (and abandoned
to accomplish the website visually appealing). Breadth you do use
images, however, I would accomplish abiding that you accept anecdotic
alt argument for anniversary angel which (i) helps the disabled user to
uderstand the angel and (ii) is close with key words. For example, Doug
uses the afterward alt argument for an angel of a knocker:
Reproduction Regal Bobcat Head Aperture Knocker (in able brass, aswell accessible in casting iron)
Note there is no charge to say "image of" at the alpha of your
description (in actuality this will abandoned tend to abrade disabled
users who accomplish use of screenreaders, as their software will
acquaint them it is an angel afore account to them the alt text).
Next we about-face our absorption to the advance of your site...
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