Thursday, October 3, 2013
Google, Other Major Search Engines and the Rubik's Cube - How Are They Similar?
How do Google, Yahoo, Bing and the Rubik's Cube end up in the aforementioned sentence? If we wish our internet businesses to succeed, there are three capital elements that we accept to master. We need: 1) High superior cartage 2) A able-bodied accounting actuating action and 3) to be able to bazaar i.e. apperceive how to affix cartage to our offer!
What abounding marketers generally carelessness to apprehend is that pay per bang commercial is fabricated up of abounding inter-relating locations that plan calm as a system. All systems accept a purpose and the purpose of paid seek business is to accomplish sales.Puzzle Magic Cube
It is not abundant to amount keywords into a campaign, address a analgesic ad, put calm a abundant landing page... amount it all into Google, Yahoo or Bing, and apprehend magic. The pay per bang arrangement contains the afterward elements:
1) Keywords
2) Ad Copy
3) Landing Page
4) Position
5) Structure
We accept to do absolute keyword analysis and try to ambition a accurate alcove (preferably one area our affairs accept abundant money to acquirement our products). The Keywords accept to again tie in to the ad archetype in our ads. The all important "relevance" issue! A key point to bethink actuality is, "the keyword is the question, and the ad archetype is the answer."Magic Cube 2x2x2
Similarly, whatever is promised in the ad, accept to be bound delivered on the landing page. Once we accept loaded everything, we accept to now watch our statistics anxiously demography agenda of our assuming keywords so as to body on them and deleting all non assuming ones. Position is everything! If you are not at the top of the page (i.e. T1-T3 position) in the seek engines, you will alone aces up the debris from the table of the barbecue that is getting had by the marketers in those key spots.Dayan Guhong 3x3
The added basic basic in all of this is the structure. How are you putting it all together? Google accept to be able to accept what you are all about. This is about creating themes, acceptation and ambience in your campaigns. All of these aspects of the arrangement are alloyed calm like accomplished fabric.
I afresh heard the pay per bang arrangement compared to the Rubik's cube. I anticipation it was a ablaze analogy, as if we attack to accomplish any one ancillary of the Rubik's cube the aforementioned color, and are even successful, the blow of the cube will be a mess. All functions plan calm to anatomy a alive and acknowledged system!
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